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We take this opportunity to introduce an original visual in order to
We used the designer Erika Bienabe, whom we met in her concept store in Rochefort (France) last summer during a stay in this Charente village, known worldwide for its ferry and made famous by Jacques Demy with his film «Les Demoiselles de Rochefort» interpreted by Catherine Deneuve and Françoise Dorléac, not to mention the Hermione Frigate.
Initially a painter, Erika imagines, draws, creates a wide range of products in the world of the house (household linen, tableware, decoration, stationery, scents) and fashion accessories. She edits her own fabrics, imagines all the visuals and supports that will later constitute the items she sells in her shop run by her husband and on her website and in a summer pop-up shop at the entrance of the Arsenal de Rochefort.
Erika created the brands
It was this second line that drew our attention to her work with the idea of bringijg a new breath to our lines. The universes represented in a certain era, around the sea, the sky and the earth, the choice of colors and the graphics were imposed to us as an evidence for a collaboration around the car in order to renew our style.
After the elaboration of a specifications Erika could start to work.We are pleased to present the first result of this collaboration.
The set invites to travel like the old posters promoting the old car races, vintage sporting events, plane trips or cruises.
We hope that this new visual identity will seduce you and prove our commitment to always looking for new ideas to offer you a collection of original miniatures in every sense of the word.
Related link: Erika Bienabé biography
Related document: Media kit Erika Bienabe
On 2021-06-26 at 12:06